Becoming Agile and Responsive
Now more than ever before we have seen the need for agility and responsiveness.
An organisation’s ability to adapt quickly tosupply chain disruptions, time to market pressures, and rapidly changing customer expectations has become critical to survival.
Mark Anderson, Senior Director of Solution Architecture,Equinix, described this year as a forced test of many things we had thought about but not tried. (Enterprisersproject.com)
For enterprises who hadnt yet begun their digital transformation journey, they were thrown into the deep end.
Whist those who had embraced digital found not only did they survive, they thrived.
Having the ability to quicklyreinvent the way they work and sell meant business could carry on. For example, shop owners who normally sell products in-store began to sell online.
Creating an online presence and reaching customers in their homes has been a huge factor in staying competitive during this time.
SMEs can differ from industry to industry but no matter what the differences are, going digital is proven to be a key advantage pre and post-pandemic.
For many SMEs, the benefits of embracing new, emerging tech are huge.
Going digital can open up a wealth of opportunities for smaller businesses. For example, being able to compete against larger companieswhich in the past may have seemed impossible due to restricted budgets, pressures on time and resources, or low staff numbers.
Digital tools help SMEs streamline business processes, gain data-driven insights, increase productivity and improve communication all while keeping costs down.
Going digital will enhance SMEs competitiveness and understanding of consumer behaviours.
By adopting new technology and embracing digital, SMEs increase agility and enable further innovation in the future.