Improving sales with 3D visualization
Enabling sales teams and customers to configure custom products with ease
Custom products often involve many different configuration options. It can be difficult for sales teams to communicate multiple product variations and for customers to visualize their finished product. As a result, sales cycles can be slow and inefficient. Incorporating a 3D product configurator into your sales process helps to streamline complex configuration, providing sales teams with guided-selling tools and customers with the ability to rotate, zoom, and change different product features in real-time, within a 3D view.
Understand complex designs
A product configurator streamlines the configuration process by making configuration interactive and visual. Rather than relying on technical drawings, customers and sales teams can see the design take shape in real time. It’s easy to see the impact of any configuration changes and to understand what the finished product will look like.
Improve customer satisfaction
Customers can explore product configurations and add and remove different features, viewing the configuration changes in 3D. As an increasing number of B2B customers expect the buying process to reflect their B2C experience, the ability to present accurate 3D visual representations has a positive impact on customer satisfaction and sales rates.
Faster onboarding
Selling custom products can be daunting for new sales reps. It requires an in-depth level of product features and functionality to be able to sell accurate configurations. 3D visualization makes it easier for new sales reps to get a head start with selling custom products confidently. With less onboarding time required, they can start selling faster.
Cross-sell & up-sell opportunities
3D visualization makes it easier to present cross-sell and up-sell opportunities. It enables customers to see additional options without the need to have physical examples and increases their confidence to purchase upgraded products and additional feature bundles.
Faster quote approval
Providing customers with a detailed product view helps to confirm understanding and sets clear expectations. Quotes reflect the product features that customers have already seen in 3D, increasing confidence and improving quote approval timelines.
Reduced return rates
3D product visualization enables customers to accurately configure products that match their specific requirements. Purchase confidence is higher, and the delivered product is much more likely to have all of the features they expect. As a result, the volume of sales resulting in returns is much lower.
Improving sales with a DriveWorks 3D product configurator
F.H.Brundle wanted a solution that would enable internal teams, customers, and distributors to configure balustrade systems to their own dimensions online, then automatically receive order-specific quotes and technical drawings in minutes. Estimating and quoting custom designs was time-consuming and vulnerable to errors.
They identified an opportunity to improve the experience of internal teams and trade customers by creating a product configurator.
F.H. Brundle chose DriveWorks as their design automation and online product configurator solution. Using DriveWorks, F.H. Brundle built Liveconfigurator™, an online 3D product configurator for their internal teams, distributors, and customers.
With many years of experience in both the practical and technical design of balustrades, they have added their knowledge and expertise into their configurator to make it easy for anyone to design a system that meets their needs.
“Our sales staff are saving valuable time and our customer service is better than ever. We are building customer loyalty, increasing sales, and avoiding mistakes.”
Richard Twiddy, Design Office Manager, F.H.Brundle
Introduction to using DriveWorks as a 3D sales configurator
Tuesday, 18th November, 1pm-2pm AEDT and 3pm-4pm GMT
DriveWorks combines powerful SOLIDWORKS® part, assembly, and drawing automation with engaging 3D CPQ sales configurator features to enable manufacturers to implement a successful digital selling strategy, work smarter, reduce errors, and exceed customer expectations.
In this webinar, our product experts will share their knowledge of using DriveWorks as a 3D sales configurator.
We run this webinar twice for users around the world. Choose the session that works best for you.
Tuesday 18th November, 1pm-2pm AEDT
Tuesday 18th November, 3pm-4pm GMT
