How To Buy
Why DriveWorks
Try Examples

Why Use a Sales Configurator?

How can an Online Sales Configurator help you to offer customized products profitably?

Consumer choice has been increasing steadily, meaning customized products are sought after more and more. In some industries, customized products are expected, in fact they are even the norm.

Customization is changing, individualized personalization is within reach but it has proved hard to achieve profitably at scale. McKinsey on Business Technologies has published an article looking at How technology can drive the next wave of mass customization.

The article explains that profitable mass customization requires success in two broad areas:

1. Identifying opportunities for customization that create value for the customer and provide smooth, swift and inexpensive transactions for both consumers and producers.

2. Achieving manageable cost structure and cost level for the producer even as manufacturing complexity increases.

Companies that seize the opportunity to offer mass customization could build loyalty, increase revenue and gain a competitive advantage.

According to the research, seven technologies will help drive the shift to mass customization. One of these technologies is Online Sales Configurator software By providing a user friendly and speedy way to gather a consumers customization preferences, Online Configurators are now at the heart of mass customization.

The advances in product visualization and the increased speed and adaptiveness of configuration software have made product configuration engaging.

The article features an example of a company that found more sophisticated models of the customized product increased conversion rates online by up to 50%.

Read the article to find out more about how emerging technologies including Online Sales Configurators can help address economic barriers to responding to consumers exact needs in a more precise way.

Then have a look at to see live examples of how you can use DriveWorks as an Online Sales Configurator for SOLIDWORKS.

Online Sales Configurator - Scissor Lift
Online sales Configurator - Cupboard
Truck Online Sales Configurator
Picture Frame Online Sales Configurator

Online Sales Configurator
Close icon for users to click and close the privacy policy overlay
We use cookies to give you the best experience. Learn more in our privacy policy