WEATHER GUARD Driving Revenue with DriveWorks Pro 3D Configurators
WEATHER GUARD is Driving Revenue with DriveWorks Pro
WEATHER GUARD, a WernerCo brand, is an industry leader in truck and van storage equipment, including truck boxes, drawer units, shelving, cabinets, and racks for trucks, vans and utility vehicles. Their products allow for more oragnized trucks and vans for greater productivity, whilst providing superior protection against break-ins and weather.
Before Implementing DriveWorks
Previously, WEATHER GUARDs customers would visit their site searching for van products. Using a 2D configurator, they would determine the right fit and customised combination of products.
However, this solution wasnt keeping pace with users requirements, and adding new vehicles and van products to the system became difficult to update.
The number one priority for WEATHER GUARD was that the configurator had to be 3D, in order to provide an extremely realistic viewof an installed van product package. Secondly,long-term sustainabilitywas a must.
It was also essential that the solution was developed in a way thatintegrated with other business systems. Specifically, WEATHER GUARD wanted to be able to leverage data within their Product Information Management (PIM) system, allowing seamless additions of new SKUs or vehicles.
Now, WEATHER GUARD are using DriveWorks software, not just as an engineering automation tool, but to drive sales and also generate more revenue than ever before.
Success Metrics to Measure ROI
WEATHER GUARD has not only built an engineering tool but also used the functionality inside DriveWorks to create a highly successfullead generation and sales toolthat allows stakeholders to know exactly how much revenue is coming through the configurator to measure ROI.
The company is relying on DriveWorks toincrease completed configurations,boost distributor referralsanddrive sales – anticipating afive percent increase in annual sales as a result, at the time of implementation.
The speed of DriveWorks is critical because it enables distributors to get a lead within minutes and allows us to see when the prospect was contracted, quoted and closed
Pete Robinson, Manager of Engineering Systems with WernerCo
What I knew of DriveWorks was that it was a CAD automation system. But, once we started exploring the product, it became very obvious that it could do much more
Pete Robinson, Manager of Engineering Systems with WernerCo
Improved Customer Experience
WEATHER GUARDS’s DriveWorks configurator allows them to directly interact with end-users, create referrals for distributors and help them visually sell WEATHER GUARDS’s van products more effectively. DriveWorks has enabled WEATHER GUARD to achieve longevity, and ease of use while bringing an intuitive and engaging experience to end users.
Reduced Engineering Time
WEATHER GUARD have dramatically reduced their engineering time, saving at least one full day of labor per configurator request received. Using DriveWorks, requests are now immediately sent to a distributor for follow up, and the company has gained visibility into the complete lead lifecycle. Previously,a user-submitted configurationwould take up to three days to be assigned to a distributor.
WEATHER GUARD anticipate a 5% increase in annual sales
DriveWorks is not just an engineering tool, but a sales-driving and revenue generation system for our company
Stacey Gardella, Vice President of Brand Marketing with WernerCo
See What You Can Achieve with DriveWorks
Explore our online product configurator examples to see the many different ways DriveWorks can be used for design automation and digital selling.
